Step 4: The Re-design, Finally….. part 1

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Based on the two points mentioned in the last post, see below, I have initiated the redesign from two different angles based on the information from point #1:

1. In order to accommodate different jewelry sizes,  each column, of stackable containers, should be either a different size or each column should contain compartments of different sizes

2. Not every aspect of the jewelry organizer needs to be transportable. By having a “jewelry tree” and/or  ring holder attached to the base, the user can leave items that are worn often and/or require  quick  access.

It’s a start…now to decide which path to take…

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Step 3: Product Re-design, an Analysis

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Now that all questions in the previous post have been answered and the project is still a go, it is time to take a closer look at the original design.

Is the current design enough? what is missing? what can be added?

Analysis is an ongoing process that continues even beyond production. By doing so, we are able to better ensure that  we stay ahead of the game and most importantly, ahead of the competition.

After a brief brainstorming session based on the info gathered in the last two phases, I noted the following points that must be taken into consideration during the redesign:

-Ease of access

-Diversity of jewelry size

-Durability/Security

-Esthetics (Visually pleasing)

-Practicality/ Ease of use

-Functionality

After taking a new look at the original design, with these points in mind, I have come upon the following two initial modifications

– In order to accommodate different jewelry sizes,  each column, of stackable containers, should be either a different size or each column should contain compartments of different sizes

-Not every aspect of the jewelry organizer needs to be transportable. By having a “jewelry tree” and ring holder attached to the base, the user can leave items that are worn often and/or require  quick  access.

The above points will not only add to the functionality of the final design but also enhance the form of this product-to-be.

Stage 2: The Basic Design Revisited

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For the sake of this case study, we will assume that all answers, to the questions posed in the previous post, are positive and thus give us the green light to continue on.

Now that we know there is a market for the proposed product and that nothing currently available for purchase either compares to our idea or fully satisfies the needs of our target market, it is time to analyze the original design.

The data collected, in the market research phase, also gave us more insight about the market in general, our competitors, and most importantly, our target market. We must now use this information to improve our product design in order to increase usability and thus marketability. This point further illustrates the interdependence of product design and marketing. We must always keep both fields in mind throughout the development process in order to ensure success on the store shelves and customer satisfaction.

Let’s start off with the following:

1. What is lacking in the existing jewelry boxes, and organizers, currently on the market?

-Is there anything that we can learn from these existing designs in order to give our concept a competitive edge?

2. On average, how much jewelry does the targeted end user need to store/ keep organized?

-Thus how many individual items should this product be meant to contain?

*This question will be hard to answer precisely, but we can approximate by researching the general jewelry shopping habits of our target market, as well as, their retention habits (how long do they keep items before giving them away or throwing them out); If possible, of course.

3. What are the general measurements of the items mentioned in question 2?

-In other words, what minimum dimensions must the proposed jewelry organizer respect? Can all the compartments be the same size or should there be different sizes?

-Does the majority of the targeted end user store smaller items, like stud earrings, or larger items, like bracelets and necklaces?

*As in the case of #2, this question will also be hard to answer precisely, but we can approximate by researching the jewelry preferences and shopping habits of our target market via market studies or by interviewing various jewelry stores that service our target market.

Please note that  the term “end user” is used instead of “consumer” because these two labels are not always one and the same; “end user” being the person who uses the product and “consumer” being the person who purchased it. We will explore this topic further in future posts.

Once we have answers to the above questions, we will be able to better analyze our current design and then start the redesign process.

Stay tuned….

Step 1: Challenging the Concept

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Before even looking at the physical design, let’s analyze the marketability of the basic concept by answering the following questions:.

1. Who is the proposed target market?

-Who is this product meant for (age, gender, general profile)?

– We must keep in mind that the end user may not always be the purchaser. We will further explore this topic in a future post.

– A target market is often chosen one of two ways:

a. A concept has been created and now the market, to which it best relates to, must be selected.

b. A need, of a particular market, is not being properly addressed and thus a product concept is being created to better satisfy it

2. Do similar products already exist, in general, or in particular, for our target market?

-if so, which ones?

-If not, what are the closest competitors?  (The answer to this question was briefly discussed in the previous post)

-How saturated is the existing market?

-Are there entry barriers?

-Is it worth it to enter this market? (this question is an important one to answer before continuing in the design process. If the answer is no, better to decide now before more time and resources are invested. The answer can also be “not now” which would mean putting the concept on a proverbial shelf until a more opportune time).

3. What is the price range for a product of this type?

-In other words, what do we approximate a consumer would be willing to spend?

-By deciding in advance what price range the product must remain within, in order to be a worthwhile project, we will be able to more easily keep ourselves in check while choosing materials and production methods. If we forsee that we won’t be able to meet our economic criteria, we will have to decide at that point, whether to “put the project on a shelf” or reassess our needs.

The purpose of these questions is to determine, at an early stage in the development process, whether this concept makes good business sense to pursue. It is also  important to have a good understanding of the target market before moving forward in order to be able to answers the next set of questions to justify the physical design of the product itself.

Am I missing any questions? What do you think of the ones listed above?

I would love to hear your thoughts and suggestions.

Why this product concept?

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Before I post phase 1 of the transformation, I figured I would first explain why I chose to use this particular design for this project.

A jewelry organizer is not an essential household product. It is more a type of product that is useful to have but not vital to the flow of daily life. Therefore, a precise design and marketing strategy is essential for its success. Since we don’t desperately need it to function, we must be convinced on how it will enhance our lives.

There are already so many different types of jewelry boxes in many different shapes and sizes currently available on the market. Any new addition to this relatively saturated market needs to really stand apart from the rest in order to make sufficient business sense for merchants to want to carry it and for the consumer to be interested in purchasing one.

Why did I start to design this particular concept in the first place?

Because none of the products currently available on the market, to which I have access to, sufficiently suit my needs.  There are items that are either meant for traveling or for in-house use, but not many that allows for use in both situations while still making functional aesthetic sense.

My proposed product concept is in essence a set of travel jewelry organizers that fit into a decorative, yet functional, base for home use; thus allowing the user to have the best of both worlds.

Hello World!

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I recently came across this product idea that I started working on a couple of years back. It is a stackable glass jewelry organizer inspired by the design of plastic art supply organizers. I have decided to continue its design, as a form of case study on the symbiosis of Marketing and Industrial Design, .

This blog will chronicle this product concept’s progress and evolution from  its current state till its final form. By drawing from both the Marketing and Industrial Design worlds, my goal is to achieve a final design that meets the needs of all three key players: the designer, the merchant, and the end user.

I don’t intend for this blog to be a monologue; comments, questions, and suggestions are welcomed and appreciated.

Let the journey begin…..