Step 1: Challenging the Concept

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Before even looking at the physical design, let’s analyze the marketability of the basic concept by answering the following questions:.

1. Who is the proposed target market?

-Who is this product meant for (age, gender, general profile)?

– We must keep in mind that the end user may not always be the purchaser. We will further explore this topic in a future post.

– A target market is often chosen one of two ways:

a. A concept has been created and now the market, to which it best relates to, must be selected.

b. A need, of a particular market, is not being properly addressed and thus a product concept is being created to better satisfy it

2. Do similar products already exist, in general, or in particular, for our target market?

-if so, which ones?

-If not, what are the closest competitors?  (The answer to this question was briefly discussed in the previous post)

-How saturated is the existing market?

-Are there entry barriers?

-Is it worth it to enter this market? (this question is an important one to answer before continuing in the design process. If the answer is no, better to decide now before more time and resources are invested. The answer can also be “not now” which would mean putting the concept on a proverbial shelf until a more opportune time).

3. What is the price range for a product of this type?

-In other words, what do we approximate a consumer would be willing to spend?

-By deciding in advance what price range the product must remain within, in order to be a worthwhile project, we will be able to more easily keep ourselves in check while choosing materials and production methods. If we forsee that we won’t be able to meet our economic criteria, we will have to decide at that point, whether to “put the project on a shelf” or reassess our needs.

The purpose of these questions is to determine, at an early stage in the development process, whether this concept makes good business sense to pursue. It is also  important to have a good understanding of the target market before moving forward in order to be able to answers the next set of questions to justify the physical design of the product itself.

Am I missing any questions? What do you think of the ones listed above?

I would love to hear your thoughts and suggestions.


Why this product concept?

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Before I post phase 1 of the transformation, I figured I would first explain why I chose to use this particular design for this project.

A jewelry organizer is not an essential household product. It is more a type of product that is useful to have but not vital to the flow of daily life. Therefore, a precise design and marketing strategy is essential for its success. Since we don’t desperately need it to function, we must be convinced on how it will enhance our lives.

There are already so many different types of jewelry boxes in many different shapes and sizes currently available on the market. Any new addition to this relatively saturated market needs to really stand apart from the rest in order to make sufficient business sense for merchants to want to carry it and for the consumer to be interested in purchasing one.

Why did I start to design this particular concept in the first place?

Because none of the products currently available on the market, to which I have access to, sufficiently suit my needs.  There are items that are either meant for traveling or for in-house use, but not many that allows for use in both situations while still making functional aesthetic sense.

My proposed product concept is in essence a set of travel jewelry organizers that fit into a decorative, yet functional, base for home use; thus allowing the user to have the best of both worlds.